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| JAKKS Pacific is expanding its anime lineup with new Demon Slayer: Kimetsu no Yaiba toys, collectibles, accessories, and costumes through Aniplex of America. |
By Jon Scarr
JAKKS Pacific is continuing its recent anime push with a new Demon Slayer: Kimetsu no Yaiba deal that expands the brand beyond costumes and into toys, collectibles, and accessories.
Announced today, the agreement extends JAKKS Pacific and Disguise’s partnership with Aniplex of America. Disguise will keep distributing Demon Slayer costumes, while JAKKS Pacific adds new product categories across its wider toy business.
The newly announced range includes 2.5-inch and 3.75-inch figures, playsets built for the 3.75-inch figure line, tech accessories, and collectibles.
Another Step In JAKKS Pacific’s Anime Expansion
This latest deal follows JAKKS Pacific’s broader anime and manga platform rollout, its Crunchyroll toy and cosplay partnership, its official hololive merchandise push in North America, and its Naruto toys and costumes announcement for 2027.Those deals already made it clear that JAKKS was building something bigger in anime. Demon Slayer now adds another major name to that growing lineup.
That broader pattern is what makes this worth watching. JAKKS is no longer keeping anime tied mainly to costumes or single licensing beats. It is carrying those brands across more of its catalogue, and Demon Slayer gives the company another globally recognized series with room for figures, collectibles, accessories, and costume products at the same time.
JAKKS Pacific’s Ariana Berman said the company has already seen strong demand for Demon Slayer through Disguise. This extension builds on that response and opens the door to a much wider retail presence.
A Major Licence With Room To Grow
Demon Slayer is one of the biggest anime properties JAKKS could add right now. The series has sold more than 220 million manga copies worldwide, including digital editions, and its films have become major box office events.
That kind of reach gives JAKKS more than one lane to work with. Smaller figures and playsets can target younger fans and general retail buyers, while collectibles and tech accessories also give older anime fans more ways to buy into the brand.
It also makes JAKKS Pacific’s direction much easier to read. After the platform reveal, the Crunchyroll deal, the hololive announcement, and Naruto, Demon Slayer pushes that same anime strategy forward again with another mainstream property that already has strong retail appeal.
More Product Details Are Still Ahead
For now, the biggest unanswered questions are the ones collectors will care about most. JAKKS Pacific has not shared product images, character selections, pricing, or release timing.
Those details will shape how this line is received once the first items are shown. The scale choices already suggest a range that could fit both general toy aisles and collector shelves, but the final direction will depend on the character mix and how JAKKS positions the products at retail.
Even without that next round of specifics, this announcement still says a lot about where the company is heading. JAKKS Pacific is making anime a more visible part of its licensed business, and Demon Slayer is the latest sign that this is turning into an ongoing part of the company’s lineup, not just a short burst of announcements.
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