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| JAKKS Pacific and Crunchyroll are teaming up on new anime toys, cosplay, and collectibles across multiple series. |
By Jon Scarr
JAKKS Pacific is deepening its anime push with a new partnership built around Crunchyroll’s catalogue. The toy maker will design, manufacture, market, and sell a wide line of toys, cosplay, and collectibles based on multiple series that stream on Crunchyroll.
Under the deal, JAKKS becomes one of the major US companies producing official Crunchyroll merchandise. The line will cover collectible figures, plush, tech accessories, costumes, and more, all tied to some of the biggest shows on the platform.
Earlier this week, JAKKS outlined a dedicated global anime and manga platform built around toys, collectibles, and cosplay. It also revealed a new hololive merchandise line for North American fans. This Crunchyroll partnership now adds a slate of series from a major streaming service on top of those moves.
Toys, Costumes, And Collectibles Across Big Crunchyroll Series
The agreement names several key properties from the start. JAKKS will serve as a toy partner for the upcoming Sekiro: No Defeat, which is set to stream exclusively on Crunchyroll. Alongside that series, the company will create costumes and products for:
- Solo Leveling
- My Hero Academia
- Chainsaw Man – The Movie: Reze Arc
- Frieren: Beyond Journey’s End
- Black Clover
More titles are planned for 2026 and beyond as the partnership grows.
The product line covers the full spread you expect from JAKKS. Collectible figures and plush sit at the centre, with tech accessories, cosplay items, and other branded goods built around specific characters and designs. The goal is to give you options whether you want display pieces for a shelf, props for events, or character gear for day-to-day use.
In the announcement, JAKKS calls this a chance to move deeper into a fast-growing category. Crunchyroll points to JAKKS’ history with licensed brands as a reason to trust the company with some of its most popular series.
Crunchyroll’s Library Meets JAKKS’ Anime Platform
Crunchyroll brings reach and content to the table. The service has more than 17 million paid subscribers, a library of over 2,000 titles, and localised streams in more than a dozen languages across 200+ countries and territories. That gives this partnership a large built-in audience that already lives inside the shows JAKKS is now supporting.
On the JAKKS side, this deal plugs directly into the anime and creator platform the company is building. That plan sets up long-term work on anime figures, plush, costumes, and accessories, including support from its Disguise costume division and a focus on conventions, concerts, and direct-to-fan events. The new Crunchyroll partnership slides into that framework and adds another set of major series to the roadmap.
If you have been watching JAKKS’ recent moves with interest, this is the next clear step. First the company commits to anime and digital creator culture as a pillar, then it locks in a partner that controls one of the most recognisable anime streaming brands in the world.
New Options For Fans And Collectors
From a fan point of view, this deal touches several parts of how you already follow anime.
On the figure and collectible side, JAKKS is working on character pieces tied to Solo Leveling, My Hero Academia, Chainsaw Man – The Movie: Reze Arc, Frieren: Beyond Journey’s End, Black Clover, and Sekiro: No Defeat. Plush and other soft goods will build around mascots and key designs. Cosplay and costumes run through JAKKS and its costume arm, giving cosplayers more licensed options linked directly to Crunchyroll series. Tech accessories and smaller extras round things out for desks, shelves, and gaming spaces.
Distribution will mix online channels, retail stores, and event-based sales, matching the broader anime platform strategy JAKKS has described. You can expect products to appear both in regular retail and at fan-focused events where Crunchyroll already has a strong presence.
For Crunchyroll, this builds out its consumer products side with a partner that can handle toys, costumes, and accessories at scale. For JAKKS, it adds several big-name series to its growing anime footprint alongside deals like the hololive line.
2027 Plans For JAKKS’ Anime Push
Most of the work for this partnership will play out over the next couple of years. JAKKS is already working on products tied to the named series, with additional properties to be revealed in 2026. That lines up with the wider 2027 window the company has set for its anime and digital creator launches.
If you follow anime through Crunchyroll and you like physical merch, the picture is getting clearer. JAKKS wants to be one of the first names you think of when you look for figures, plush, and costumes tied to favourite shows. Crunchyroll wants fans to have more ways to bring those series into their space, from shelves to events.
As more titles and product waves are announced, you can expect to see how deep this partnership goes across Crunchyroll’s library and how often it shows up at the stores and events you already visit.
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