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| JAKKS Pacific’s anime mascot and logo as the company expands into hololive merchandise for North American fans. |
By Juli Scarr
JAKKS Pacific and COVER Corporation are teaming up on a new hololive merchandise line aimed directly at North America. The deal makes JAKKS one of the first major US toy companies to carry official hololive products built around the English talent roster.
The partnership starts with three big names from hololive English: Mori Calliope, Takanashi Kiara, and Ninomae Ina’nis. JAKKS will handle design, manufacturing, marketing, and distribution for figures, plush, novelty items, and role-play products that pull from each VTuber’s look and style.
The first wave is planned for 2027, with more talent, product types, and regions set to follow. For fans who have been importing merch or relying on limited drops, this is the clearest sign yet that hololive is getting a long-term retail push in North America.
Partnership Covers Figures, Plush, And Role-Play Gear
Under the new agreement, JAKKS Pacific becomes an official partner for hololive production products in North America. COVER Corporation, the company behind hololive production, is treating this as a step toward broader consumer product plans outside Japan.
The launch focuses on a few key areas:
- Collectible figures based on Mori Calliope, Takanashi Kiara, and Ninomae Ina’nis.
- Plush lines that match their on-screen designs.
- Novelty items that tap into in-jokes and channel branding.
- Role-play items that bring parts of their outfits and props into your own setup.
JAKKS plans to roll these out across multiple channels. You can expect venue and event sales, direct-to-consumer options through JAKKS platforms, and select retailers that already carry anime and game-focused lines. The idea is to reach you whether you shop online, at conventions, or at a local store.
Hololive Merch Finally Gets A Big North American Push
hololive production has grown into one of the biggest VTuber groups in the world, but official merch in North America has often felt scattered. You might see limited collabs, small print-on-demand drops, or short preorder windows that disappear fast.
This partnership aims to change that pattern. JAKKS is already active in anime and gaming categories, including a new global anime and manga push built around digital creator culture. COVER gets a partner that can reach major retailers while still supporting online and event-based sales.
For hololive English fans in particular, the focus on Calli, Kiara, and Ina makes sense. All three have strong branding, recognisable outfits, and dedicated communities. They also give JAKKS a clear starting point for future waves that could bring in more members once the line is established.
If you follow VTubers, this also helps push the format further into regular toy aisles. Seeing hololive figures and plush next to other anime and game products makes the brand easier to discover for people who usually only catch clips or memes.
2027 Launch Sets Up The Next Wave
The first products from this partnership are expected to arrive in 2027. That timing gives JAKKS room to lock in designs, tooling, and distribution with COVER’s input.
COVER is already talking about expanding the deal with more talents, new product categories, and additional territories after the initial rollout. The long-term plan is clearly bigger than one wave or one region.
For now, the key takeaway is simple. Official hololive merchandise backed by a major US toy company is on the way, with a clear plan to reach you through events, online channels, and retail shelves. If you have been waiting for easier access to hololive figures and plush without import costs, 2027 just became a year to watch.
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