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| JAKKS Pacific introduced a new anime mascot to help launch its global anime, manga, and digital creator platform. |
JAKKS Pacific is building a dedicated global platform around anime, manga, and digital creator culture. The first products are planned for 2027. The company has been developing this large-scale initiative for the past two years in partnership with its costume division Disguise and outlined the move in its official announcement.
New Focus on Anime, Manga, and Digital Creators
Instead of treating anime as just another slice of its catalogue, JAKKS is setting this up as its own long-term pillar. The platform is built around partnerships with major anime brands and industry collaborators, with plans for figures, plush, premium collectibles, tech accessories, costumes, and role-play gear.
If you follow JAKKS for movie lines like its Super Mario Galaxy Movie toys and playsets, this move pushes the company deeper into the kind of pop culture where anime fans live every day, from streaming shows to creator channels and live events.
Anime Merchandise Aimed Squarely at Fan Culture
On the merchandise side, JAKKS is planning a full spread of products instead of one-off toy waves. The company is talking about premium collectibles and display pieces, character figures, plush, and tech accessories that tie into the brands you already watch and read. Costumes and role-play items will continue to run through Disguise, giving cosplayers and younger fans more options built around big-name franchises.
The pitch here is pretty simple: if you are into anime or VTubers and you want physical merch, JAKKS wants to be one of the first names you think of. The platform is meant to support multiple properties over several years instead of chasing a short one-and-done product cycle.
Live Events and Influencer Partnerships at the Core
A big part of the plan sits outside traditional retail. JAKKS is targeting live venues, concerts, conventions, collaborative activations, and influencer-led events where fans already gather. The company describes this as a space that has had lots of interest. It also says there still is not a wide range of higher-quality, officially licensed merch available on the ground.
That could mean more event-exclusive drops, creator-branded lines tied to specific shows or tours, and better on-site offerings at anime conventions and pop culture festivals. If you are used to lining up at a booth and seeing limited variety or generic goods, JAKKS is clearly aiming to step into that gap.
Distribution Built Around Direct-to-Fan Sales
Behind the scenes, JAKKS is also building a new distribution setup to support this push. The company is talking about a layered network that mixes direct-to-consumer online sales, specialty retailers, “experiential” retail spots, and promotional channels.
The goal is to get products in front of you faster and in more places, whether that is pre-orders through an official site, limited drops at a partner retailer, or pop-up-style events tied to a specific anime or creator. For global fans, this could reduce the usual grind of dealing with imports or missing out on region-locked lines.
Long-Term Push for JAKKS in Anime and Creator Culture
JAKKS is pitching this as a long-term shift in how it does business, not just a quick move into a hot category. The company already has a history with licensed entertainment brands, from video games to major film lines, and is now tying that experience directly to anime, manga, and digital creator culture.
Through 2026, JAKKS plans to reveal which partners and properties are part of the platform, with the first product lines set for 2027. As those announcements roll out, it should be clearer which shows, characters, and creators are getting figures, plush, costumes, and accessories under this new anime-focused push.
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