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| Nate Burleson and Bill Cowher appear in a football-style CBS Sports segment promoting The Super Mario Galaxy Movie. |
By Jon Scarr
Promotion for The Super Mario Galaxy Movie continues to expand as the film’s release approaches, and its latest stop is sports television. A football-themed promo tied to the movie recently surfaced through CBS Sports, adding another layer to the film’s growing promotional push.
The spot was shared on Nate Burleson’s Instagram account, where the football commentator appears alongside Coach Bill Cowher in a segment styled like a studio breakdown. Burleson walks through Yoshi’s role in the upcoming movie as if he were a star player, touching on loyalty, versatility, and overall presence, complete with broadcast-style graphics and playful back-and-forth.
The segment mirrors the tone of a typical football studio breakdown, treating Yoshi like a franchise addition rather than a movie character. It closes with a reminder that The Super Mario Galaxy Movie arrives in theatres on April 1, 2026.
The promo aired during The NFL Today on CBS Sports, making it part of the network’s football coverage. It’s still not clear whether this segment is tied to the highly anticipated Super Mario Galaxy Movie Super Bowl LX commercial or if it was created separately for sports programming and social media. We should know more once the game airs on February 8, 2026.
Either way, the spot fits alongside other recent promotions tied to the movie. Between retail tie-ins, themed advertising, and now sports-focused segments like this one, Nintendo continues to position the film beyond traditional gaming spaces as its release draws closer.
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