By Jon Scarr
Hasbro has promoted Dan Ayoub to President of Wizards of the Coast & Hasbro Digital Games, effective November 2, 2026. He'll oversee Magic: The Gathering, Dungeons & Dragons, Duel Masters and Hasbro's digital games business, including Exodus and Warlock.
Ayoub was heading Wizards of the Coast Canada when the company opened its new Montréal studio on October 8. He'd been chosen to head that expansion when Hasbro announced it in September 2025.
From Halo to Wizards of the Coast
Halo fans might recognize Ayoub from his time at 343 Industries. He's worked in video games for 25 years. He worked at Microsoft for 11 years, including as an executive producer and studio head at the Halo developer. He later became Vice President and General Manager at Certain Affinity.
Ayoub joined Wizards of the Coast in 2022 to oversee its digital studios. He later became Senior Vice President of Digital Games, where Hasbro credits him with expanding its studios and development partnerships. He went on to take charge of Dungeons & Dragons. He's also the first person Hasbro has promoted from within to fill the presidency.
Montréal Expansion Started in 2025
Hasbro announced the new Montréal operation in September 2025, with Ayoub chosen to head Wizards of the Coast Studios Inc. He was Global Play Lead for Dungeons & Dragons and Head of the new studio at the time. The plan was to develop D&D content and support Wizards of the Coast's digital games business.
The 35,518-square-foot downtown Montréal office officially opened on October 8, 2026. It brings together game-development teams and other departments, with plans to grow to approximately 200 employees by 2028. We covered the studio opening and Hasbro's hiring plans on October 9.
The office operates alongside Invoke Studios, which Wizards of the Coast acquired in 2019. Invoke is working on Warlock: Dungeons & Dragons, a third-person action-adventure planned for 2027 on PC, PlayStation 5 and XBOX Series X|S. Our October 14 follow-up also covered Skeleton Key's expanding Montréal team and its unannounced AAA game. Hasbro hasn't named a specific video game for the new Wizards office.
Hasbro hasn't said whether Ayoub will continue heading Wizards of the Coast Canada after November 2.
Ayoub graduated from Concordia University and began his games career in Montréal in 1999. At the October 8 opening, he talked about plans to make the office Hasbro's largest concentration of video game talent. He's now taking charge of the wider business that includes those Canadian operations.
Jon Scarr
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