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| The Little People My Mario line includes toddler-friendly figures and playsets designed for early hands-on play. |
By Juli Scarr
Fisher-Price and Nintendo have officially announced Little People My Mario, a toddler-focused Little People line built around Super Mario characters, themed playsets, and hands-on play. The announcement confirms this as a full product range heading to mass retailers, rather than a single figure set.
This fits into Nintendo’s wider My Mario initiative, which is designed to introduce the Mushroom Kingdom to younger kids through toys, books, apps, and other kid-friendly products. For more background on Nintendo’s preschool approach, you can read our earlier coverage on Nintendo’s My Mario preschool rollout in the U.S..
Before today’s official news, we also saw an early retail listing for the Little People set, which offered an early hint that a broader release was on the way.
My Mario Moves Into Mass Retail Through Fisher-Price
Nintendo’s My Mario branding is built as a preschool-friendly entry point for Mario, with products focused on simplified designs and shared play with parents and caregivers. Partnering with Fisher-Price gives that idea a familiar path for families in North America, using the Little People format many parents already recognize.
Rather than aiming at display pieces or collectibles, Little People My Mario keeps everything sized for small hands and open-ended play. The lineup includes individual figures, a multipack, and two larger play items that use familiar Super Mario themes in a way that works for toddlers.
What’s Included in the Little People My Mario Line
The Little People My Mario lineup includes a small group of figures and playsets designed for early hands-on play. Each item focuses on simple interaction and familiar characters, making them easy to use during floor play or shared playtime. All pricing listed below is in USD. Canadian pricing will vary by retailer.
Single Figures and a 6-Pack
Little People My Mario Single Figures (SRP $4.49 USD, ages 6 months and up) include Mario, Luigi, Princess Peach, Toad, Yoshi, Bowser, and Fire Mario. Each figure is sized for very young hands, making them easy to hold, move, and use during imaginative play.
Little People My Mario Figure 6-Pack (SRP $21.59 USD, ages 18 months and up) includes Mario, Luigi, Princess Peach, Toad, Yoshi, and Bowser. The set supports simple storytelling, letting toddlers move characters around and create their own Mario-inspired scenes.
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| Little People My Mario figures are designed for easy grip and imaginative play during shared floor time. |
Bowser’s Airship
Little People My Mario Bowser’s Airship (SRP $26.99 USD, ages 18 months and up) is a push-along vehicle with built-in play elements, including a launcher, spinning targets, and a trapdoor pipe. As it rolls, the airship gently bobs, adding movement without requiring buttons or complicated actions.
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| Bowser’s Airship is designed for simple push-along play with easy-to-use interactive features. |
Mario’s Adventure Playset
Little People My Mario Mario’s Adventure Playset (SRP $53.99 USD, ages 18 months and up) is the largest item in the lineup. It includes multiple activity areas inspired by Super Mario, along with music and sound effects that activate as kids move Mario through the playset. The layout encourages exploration, cause-and-effect play, and shared interaction between toddlers and caregivers.
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| Mario’s Adventure Playset encourages hands-on exploration through simple, interactive play. |
Fisher-Price Little People My Mario Is a Clear Fit for Preschool Play
With a mix of simple figures and larger playsets, Little People My Mario fits neatly into Nintendo’s broader preschool approach. The line keeps Mario familiar without overwhelming younger kids, focusing on hands-on interaction and open-ended play rather than rules or screens.
Tying My Mario to Fisher-Price’s Little People brand also makes these products easier for families to recognize and find, especially for parents already shopping in the preschool toy space. Instead of feeling like a specialty item, the line sits comfortably alongside other early-learning toys.
Some parts of the My Mario lineup have already begun appearing through Canadian retailers, giving families an early look at what’s coming. As the range continues to expand this year, it should become clearer how widely these products are available in Canada and which pieces become the core of the line for families with young children.
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