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| Retail packaging for the Fisher-Price Little People My Mario six-figure set. |
By Jon Scarr
A Fisher-Price Little People Super Mario figure set has appeared at retail on the Curacao website. This appears to be the first My Mario–branded product to surface at consumer retail outside Japan, ahead of any broader rollout for the line.
The listing is live on Curacao, showing a six-figure Little People set featuring Mario, Luigi, Princess Peach, Toad, Yoshi, and Bowser. The product is listed at $21.99 USD and is currently marked out of stock, which could mean it sold through quickly or is still in the process of rolling out.
What the Fisher-Price Little People My Mario Set Includes
According to the product description, the set includes six chunky, easy-to-hold figures designed for toddlers and young children. The figures are styled to match the My Mario look, with simplified proportions and bright colours intended for early play and storytelling rather than poseability or collectability.
The six characters included in the set are:
- Mario
- Luigi
- Princess Peach
- Toad
- Yoshi
- Bowser
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| The full character lineup included in the Fisher-Price Little People My Mario figure set. |
The listing notes that the figures are made from durable plastic and are compatible with other Little People playsets. The recommended age range starts at 18 months and up, positioning this firmly as a preschool-focused product rather than a traditional Mario action figure line.
My Mario Line’s First Appearance Outside Japan
The My Mario line has historically been a Japan-focused preschool sub-brand, built around introducing Super Mario characters to very young kids through safe, simplified toys. Until now, My Mario products have only been available Japan.
This Fisher-Price Little People set places My Mario into a Western preschool context through an established brand with North American retail reach. Rather than reinventing the characters, the set adapts existing My Mario designs into the Little People format, positioning them for early hands-on play and imaginative storytelling.
The set has appeared as a consumer-facing retail listing rather than through a distributor portal or internal catalogue. You can view the live product page here: Fisher-Price Little People Super Mario Figure Set (6-Piece).
There has been no formal announcement from Nintendo or Fisher-Price as of this writing. However, with this sighting, it suggests My Mario is no longer strictly confined to Japan and that Nintendo is beginning to explore how its youngest-skewing Mario branding performs outside its original market.
Early Signs of a Bigger Marketing Push
On its own, one retailer listing doesn’t suddenly mean My Mario is rolling out everywhere. Stuff like this shows up early at retail all the time. But we’ve already seen this pattern start to play out with the Super Mario Galaxy Movie cereal turning up at Walmart before any formal announcement.
This Little People My Mario set feels similar. It’s quiet, it’s retail-first, and it’s showing up without much marketing around it. For now, the Curacao listing stands on its own. If it follows the same path as the cereal, it won’t be alone for long.
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