By Jon Scarr
Updated November 5, 2026: EB+ has launched, and new official information explains how points work, what happens to existing EDGE memberships and how to enter the Zelda giveaway.
EB Games Canada launched EB+, its new loyalty program, on November 5, replacing EDGE Rewards. The retailer told customers about the change on October 30, with rotating discounts, member-only events and contests planned throughout the year.
The first offers are available November 5 through 30, with discounts on used games, collectibles, trading cards and merchandise. Existing EDGE members can carry over their points and membership level if they accept the transition offer by November 2028.
EB+ Introduces Four Membership Levels
EB+ membership is free, with four levels based on accumulated points. Level 1 starts at zero points. Level 2 requires 5,000, Level 3 needs 10,000 and Level 4 requires 15,000. Each level has different discounts during the November launch promotion.
Members earn one point for each dollar paid on qualifying purchases after discounts, excluding taxes and certain fees. You can’t redeem points for games or merchandise. They determine your membership level and don't expire with time while your account remains open. Returns and refunds can reduce your balance, and purchases of gift cards or prepaid cards don't earn points.
The EB+ Rewards page also advertises one point for each dollar of trade-in value, although the formal terms don’t explain that earning rule separately. Members can earn 100 bonus points for completing their EB+ profile and another 150 for adding six games to the “I have” section of their online games library.
For used games, Level 1 members receive 5% off, increasing to 10% at Level 2, 15% at Level 3 and 20% at Level 4. That's one of the more interesting offers for anyone who regularly buys pre-owned games at EB Games Canada.
There are discounts on merchandise, too. Selected graphic T-shirts are 10% off for Level 1 members, 20% for Level 2, 30% for Level 3 and 40% for Level 4. The advertised savings of up to 40% apply to those selected shirts, not everything in the store.
Collectors have several offers to look through. Selected McFarlane Toys, Funko POP! figures and Biogenik accessories are discounted by 10% to 20%, depending on membership level. Selected Hasbro Pulse products receive 15% off at Levels 3 and 4.
Trading cards are included, although those discounts are reserved for the two highest levels. Level 3 members receive 10% off selected trading cards, and Level 4 members save 15%.
There's also an additional promotion for customers buying used items. Level 2 members can save $10 when spending $200 on eligible used merchandise. For Levels 3 and 4, the minimum spend drops to $175.
Other offers include discounts on selected anime merchandise priced $24.99 and higher. Fizz Media is also included, with in-store discounts in selected provinces.
These are limited-time offers. Restrictions apply, and discounts can't be combined with other promotions.
EB+ Member Events and Zelda Giveaway
EB Games Canada is also planning EB+ Days, exclusive shopping events and contests. The first EB+ Day hasn't been dated yet. Offers will change after November rather than remain fixed throughout the year.
All four membership levels receive a two-day preorder hold. Levels 3 and 4 may get early online access to selected products. The benefits chart lists possible $5 birthday vouchers for Level 3 and $10 vouchers for Level 4. Level 4 may also receive a welcome promotion and invitations to selected events. These offers aren’t guaranteed permanent benefits.
EB Games Canada has also been investing in collectibles and in-store experiences, something I recently explored in my coverage of the retailer's physical gaming strategy. The retailer has already hosted major public events, including the opening of its Nintendo space in Toronto, which I attended with my son in October.
There’s a Zelda giveaway tied to the launch, too. One prize package, valued at approximately $1,000 CAD, will contain Zelda-themed merchandise. It may include gaming equipment, accessories and collectibles, but EB Games Canada hasn’t confirmed the exact contents.
The contest is open to Canadian residents who are physically in Canada and have reached the age of majority in their province or territory. Complete EB+ enrolment by December 1, 2026, at 11:59 p.m. ET for one automatic entry. No purchase or separate entry form is required, and the draw is scheduled for December 2.
Existing EDGE Members Can Transfer Their Points
EB Games Canada announced the end of EDGE back in November 2025, but members won't have to start from scratch. Anyone who was an EDGE member on November 4, 2026, can carry their points and membership level into EB+ by accepting the special transition offer.
EDGE Red becomes Level 1, Gold becomes Level 2, Platinum becomes Level 3 and Onyx becomes Level 4. The points you had on November 4 carry over, too. If your balance is below the minimum for your new level, EB Games Canada will raise it to that threshold.
Some old benefits aren't making the move. Standing category discounts and the Satisfaction Exchange ended with EDGE, and higher-tier members no longer receive longer preorder holds.
But there's a deadline to keep those points and that level. EB Games Canada's updated FAQ says former EDGE members have until November 6, 2028, to join EB+. After that, you can still enrol, but you'll start at Level 1 with zero points.
To switch over, sign in at ebgames.ca, select Join EB+, and accept the program terms. EB Games Canada says a welcome email with your current member offers will follow. In-store registration begins November 6, 2026.
Jon Scarr
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I hope they get back to you regarding what happens to existing EDGE members. Would be a big loss to leave the loyal members behind.
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