By Jon Scarr
Xbox’s 25th anniversary is officially kicking off with a massive Fanta collaboration. Xbox announced the partnership this morning, marking one of the first major events in a year-long celebration of the platform’s history. By putting special edition branding on Fanta cans, they’re making it easy for everyone to join the party just by picking up a drink. It’s a move that feels like a throwback to the classic gaming promos we grew up with, and it’s a great way to snag some rewards while we wait for the big anniversary milestones.
The collaboration includes a brand-new flavor called Crimson Sour Cherry, along with staples like Orange and Grape. Each one’s been updated with Xbox 25th anniversary artwork and characters like Ghost from Call of Duty and the Master Chief from Halo. You’ll find a QR code on these limited-edition cans that serves as your ticket to the prize pool. Once you scan it, you’re entered for a chance to win physical hardware or digital items that you can use in your favorite games right away.
Custom Hardware and Anniversary Prizes
The biggest draw for most of us is going to be the custom hardware. Xbox is giving away specially designed Xbox Series X consoles that are themed around both the Fanta aesthetic and the 25th anniversary logo. These aren't just standard black boxes; they're unique designs that celebrate a quarter-century of gaming history. Along with the consoles, there are custom Xbox Wireless Controllers and even ROG Xbox Ally handhelds up for grabs that match the colours of the different soda flavours.
Beyond the hardware, the promotion includes thousands of codes for Xbox Game Pass Ultimate. Whether you’ve been a subscriber since the beginning or you’re looking to try the service for the first time, getting a few weeks for free is always a win. We’re already seeing the Xbox 2026 lineup take shape, and these rewards are a perfect way to prepare for the new releases.
Digital Rewards for Sea of Thieves and Halo
There are plenty of digital rewards to go around as well. Xbox has confirmed that players can unlock exclusive in-game items for some of the biggest first-party titles. For example, Sea of Thieves players can earn a new sail or hull livery that fits the bright Fanta theme.
Halo Infinite is also part of the mix, offering armour coatings and weapon charms. These types of digital rewards have become a staple of these partnerships because they give everyone a tangible benefit for participating.
There are also rewards tied to World of Warcraft and Diablo IV, which adds even more value to the event.
The Xbox 25th Anniversary and Fanta Partnership Sets the Stage for 2026
These types of promotions work well because they tap into the social side of the community. We’ve seen similar tie-ins in the past, but linking this one to the Xbox's 25th anniversary makes it feel more meaningful. It’s about more than just the prizes; it’s about celebrating how far the platform's come since the original green "X" first showed up on our TVs. This celebration is just the start, especially with the Xbox Games Showcase 2026 coming up in June.
We’ll likely see plenty of people sharing their wins on social media, which only helps build the energy for the rest of the anniversary year. Make sure you keep an eye out for those specific QR codes next time you’re at the store, because the chance to win a custom 25th anniversary console’s definitely worth the scan. Whether you’re in it for the hardware or just want some new skins for your Spartan, this partnership's a great way to start the celebration.
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