By Juli Scarr
Wobbly Life has been a hit with families and content creators for years, and now it is making a bigger leap. RubberBandGames has announced a partnership with Adrian Askariah and Prime Universe Films to develop the franchise for film and television. It marks the first major expansion of the brand beyond gaming, and it comes after years of community-driven momentum.
Prime Universe Films previously produced two Hitman movies, starring Timothy Olyphant and Rupert Friend. Askariah is also serving as executive producer on the Hitman TV series currently in development at 20th Television. That experience gives the studio a clear track record in adapting video game properties.
Askariah said he was drawn to Wobbly Life’s playful world and characters that already resonate with millions. From his perspective, its tone and identity make it a good fit for storytelling beyond gaming. For RubberBandGames, the announcement marks a major step after growing from a one-person indie project to a global franchise.
The Franchise’s Growth Story
Wobbly Life began in 2019 as a one-person indie project and has since grown into a global franchise. The open-world sandbox lets up to four gamers explore a massive island, take on odd jobs, try missions, and live out their own version of Wobbly Life. With its latest update, gameplay even stretches into space.
The growth has been significant in both reach and engagement:
- More than 2.8 million units sold
- Six million total gamers across platforms and subscription services
- Ten million monthly user sessions
- Two billion YouTube views, with more arriving each month
- A top five Nintendo Switch best seller across the US, UK, France, Germany, and Japan
Wobbly Life’s reach has been fuelled by word-of-mouth and a very active community. Families, streamers, and younger audiences kept sharing clips and stories, which helped its momentum snowball across platforms
Why Prime Universe Is Involved
Prime Universe has history with video game adaptations. The studio produced both Hitman films and Askariah is credited as an executive producer on the Hitman TV series currently in development. That background makes the partnership a logical fit.
Askariah said Wobbly Life’s tone and characters lend themselves to storytelling beyond gaming, which is why he wanted to be involved. For RubberBandGames, the deal brings in a partner experienced in taking game worlds into new formats.
Closing Thoughts: A Big Moment For A Community-Driven Game
For RubberBandGames and anyone who has followed Wobbly Life since its early days, this feels like a big moment. It started as a small project and slowly grew into something families streamed, laughed over, and played together. Seeing it move toward film and TV with someone who has handled game adaptations before is a natural extension of that journey.
There are no story details, formats, or timelines yet. Those will come later once development moves forward. Still, it is interesting to watch a game built on sandbox chaos and co-op silliness enter a space usually reserved for larger franchises. I have seen plenty of kids in my own circles latch onto Wobbly Life the same way they did with games like Minecraft or Roblox. So the idea of those same kids watching a show based on it honestly makes sense.
I am curious what direction they take. An animated approach could play into the physics humour, while a live-action take might surprise people. What kind of adaptation would you watch? I genuinely want to know which version sounds right for you.