Spin Master Reveals Its 2026 Toy Lineup, Including PAW Patrol Dino Vehicles, Interactive Pets, and a Universal Horror Card Game
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| Spin Master’s 2026 lineup mixes interactive pets, PAW Patrol: The Dino Movie toys, puzzles, plush, and creative playsets across its major brands. |
By Juli Scarr
Spin Master has pulled back the curtain on its 2026 toys and trends, sharing a mix of interactive pets, big licensed releases, and new games aimed at everyone from toddlers to horror fans. The Toronto-based company is leaning on brands you already know, like PAW Patrol and Monster Jam, while also introducing fresh ideas across digital play and trading card games.
This update builds on Spin Master’s Toy Fair 2026 previews, including the early look at PAW Patrol: The Dino Movie toys, where vehicles and giant inflatable dinosaurs took centre stage. Now we’re seeing how those first reveals fit into a much bigger plan for the year.
Some toys are tied directly to upcoming movies and familiar characters. Others expand Spin Master’s own brands with new twists, new tech, and more ways to play together.
Interactive Pets and Digital Companions Continue to Expand
Interactive pets are still a big part of Spin Master’s plans for 2026, especially toys that respond to how you play with them over time.
Peekimo is a tiny wearable pet that reacts when it’s cared for and carried around. It starts out a little shy, then opens up with sounds and LED expressions the more it’s held and played with. If your child loves the idea of a “best friend” they can clip on and keep close, this one is built around that kind of attachment.
Bitzee is also getting a major upgrade. Bitzee Aquarium turns the digital pet into a full virtual fish tank, with room for multiple little characters swimming around on a larger display. Kids can watch them grow, decorate the tank, and treat it more like a digital habitat than a single pet.
Primal Hatch Hybrid Hatchers go in a messier direction. Kids inject colour-changing liquid into an egg, set it off, and watch the shell burst open with slime and a surprise creature inside. It’s part collectible, part experiment, and very much aimed at kids who love “big reveal” moments.
Across all three, the idea is the same: toys that answer back, change as your child plays, and keep offering something new after the first unboxing.
PAW Patrol and Licensed Franchises Remain Central to Spin Master’s Strategy
On the licensed side, Spin Master is continuing to build around some of its biggest entertainment brands.
Rocky’s Megasaurus Dino Vehicle returns here as part of the wider 2026 rollout. The larger recycling truck hides a two-foot inflatable dinosaur inside, ready to pop out when kids hit the light bar. They can sit on it, hug it, squish it, and then tuck it back into the truck when playtime is done. This vehicle was first previewed during Toy Fair 2026, alongside the Dino Mobile HQ, as part of the opening wave of PAW Patrol: The Dino Movie toys launching ahead of the film’s August release.
If you already have PAW Patrol fans at home, this is one of the toys to watch. It ties directly into the movie, gives kids something big and physical to play with, and still packs away into a single truck when you need floor space back.
Spin Master is also tapping into Universal’s horror catalogue with Hellbreak, a trading card game based on classic monsters. This one is aimed squarely at older fans who enjoy collecting, building decks, and diving into horror themes.
On the puzzle side, the Rubik’s Tetris Cube brings two familiar brands together. Instead of solving for solid colours, you twist and turn the cube until the classic Tetrimino shapes line up on each side. It’s a small, simple toy that still taps into that “just one more try” puzzle feeling.
Traditional Toys Continue to Evolve Alongside Interactive Releases
Not everything in Spin Master’s lineup is screens, sensors, and card packs. There’s also a strong push on classic physical toys with a fresh twist.
Monster Jam Wild Whippin’ Sprinkler is built for backyard play. It uses the Grave Digger truck as the base for a sprinkler that spins in a full circle, sending water in every direction. The truck can be removed from the stand and rolled around on its own when kids are done getting soaked.
Hexbots Explodapede RC is all about build-and-release action. Kids clip the segments together, roll it up, and wait for the timer to hit before it pops open and skitters away like a giant centipede. The LED eyes and flexible spine give it a more creature-like look than a standard RC car.
On the pretend play side, Melissa & Doug’s Swirl & Serve Ice Cream Playset lets kids load different swirls into a dispenser and twist out soft-serve cones in two colours. It’s all kid-powered, no batteries, and everything stores back on the dispenser when you’re trying to keep pieces from disappearing.
Ms. Rachel’s Goodnight Frankie Bedtime Playset is all about simple bedtime routines. Kids tuck Frankie into his plush sleeping bag and use small felt pieces like a comb, book, toothbrush, toothpaste, and a cup of water to act out each step before sleep, making bedtime feel more familiar and playful instead of a rushed checklist.
GUND’s Toothpick Near-or-Far Bears focus on comfort. The set includes a full-size Toothpick bear and a mini keychain version so one can stay with your child and one can travel with a parent or caregiver. You can record short voice messages inside the plush, and kids can trigger them with a hug when they need a reminder that you’re close, even when you’re apart.
Shark Toys Bring Extra Thrills to Water Play
Spin Master is also leaning into shark-themed toys that mix surprise, water play, and remote-controlled action.
Primal Hatch Hatching Megalodon turns a shark egg into a reusable surprise toy. The Megalodon grows to more than double the size of its egg, with light-up eyes, motorized chomping, flexible rubber skin, and an internal spring that lets it compress back down so kids can trigger the hatch again.
SwimWays Rainbow Reef Shark, nicknamed Finn Diesel, is a water-activated pool toy that glides through the water on its own. The movement and patterned body are meant to mimic a real shark, turning a regular swim into something closer to an ocean-style chase.
Monster Jam Chomping Megalodon RC adds remote-controlled action to the shark theme. Kids release it from its chains and use the controller to send it lunging forward with chomping attacks, tying the Megalodon look to Monster Jam’s over-the-top style.
Toys Aimed at Older Audiences Continue to Expand
Spin Master is also spending more time on toys and games for older fans, teens, and adults who still love play.
Murder Phone is a mystery game where everyone at the table gets a hidden role and works through clues tied to a fictional crime. Each round sets up a new case, with some people trying to solve it and others secretly working against them.
Hellbreak pushes that further into hobby territory, giving horror fans a dedicated trading card game built around Universal’s monster lineup. It’s meant for older fans who enjoy collecting, deckbuilding, and trading as much as the actual matches.
If you already have board games and card games on your shelves, these two sit closer to that part of the hobby than the toy aisle.
Spin Master’s 2026 Lineup Reflects How Toys Are Expanding Beyond Traditional Formats
Looking across the whole lineup, Spin Master’s 2026 range shows how modern toys are spreading out in a few clear directions.
You have interactive pets built for long-term play, big movie tie-ins like PAW Patrol: The Dino Movie, backyard toys that turn the yard into a Monster Jam arena, and card games aimed at horror fans and collectors. It’s a year where kids, families, and adults who still love toys can all find something that fits.
With new releases planned through spring and fall 2026, many of these products will start showing up on shelves and online later this year, just in time for summer play and holiday lists.
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