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| Ubisoft announced a major company-wide reset, introducing new Creative Houses and restructuring its development and publishing strategy. |
By Jon Scarr
Ubisoft has announced a sweeping company-wide reset that will significantly reshape how the publisher operates, develops games, and plans future releases. The move includes a new creative structure, major portfolio changes, studio closures, and deep cost reductions as Ubisoft tries to stabilize its business and rebuild long-term momentum.
The announcement makes one thing clear. Ubisoft is committing to a full internal overhaul in response to rising development costs, a more selective AAA market, and growing pressure to deliver stronger, more consistent releases.
Ubisoft Introduces a New Creative Structure
At the centre of the reset is a new operating model built around five Creative Houses, each responsible for specific genres and franchises. These Creative Houses are set up as integrated business units with creative and financial ownership over their projects.
Ubisoft says the goal is faster decision-making, clearer accountability, and teams that are better aligned with what people actually want to play.
- CH1 (Vantage Studios): Assassin’s Creed, Far Cry, Rainbow Six
- CH2 (Competitive and co-op shooters): The Division, Ghost Recon, Splinter Cell
- CH3 (Live experiences): For Honor, The Crew, Riders Republic, Brawlhalla, Skull & Bones
- CH4 (Fantasy and narrative worlds): Anno, Might & Magic, Rayman, Prince of Persia, Beyond Good & Evil
- CH5 (Casual and family games): Just Dance, Idle Miner Tycoon, Ketchapp, Hungry Shark, Uno, Hasbro
Each Creative House is expected to oversee development and go-to-market planning, including publishing, marketing, and long-term brand direction.
Major Project Cancellations and Delays Confirmed
Ubisoft also confirmed significant changes to its content pipeline as part of the reset.
The company says it has discontinued six projects currently in development. That includes Prince of Persia: The Sands of Time Remake, along with four unannounced titles and a mobile project.
On top of that, Ubisoft is allocating more development time to seven games to hit higher quality targets. One unannounced title that was previously planned for FY26 has now been delayed into FY27.
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Prince of Persia: The Sands of Time Remake was officially cancelled as part of Ubisoft’s major portfolio reset. |
Studios Closed and Cost Cutting Accelerated
The reset also comes with aggressive cost reduction goals and further restructuring across the company.
Ubisoft confirmed that it has already closed its Halifax mobile studio and its Stockholm studio, and it referenced restructurings across several teams including Abu Dhabi, RedLynx, and Massive.
The company says it will continue tightening hiring and reducing operating costs as it reshapes its studio footprint.
Ubisoft is also planning a return to five days per week on-site for teams, paired with an annual allowance of work-from-home days.
Financial Impact and Revised Outlook
Ubisoft revised its short-term financial outlook as a result of these decisions and said its previous FY2026–27 guidance is no longer an appropriate reference. Updated guidance is expected in May 2026.
For FY2025–26, Ubisoft now expects:
- Net bookings: around €1.5 billion
- Non-IFRS EBIT: around -€1 billion
- Free cash flow: between -€400 million and -€500 million
- Non-IFRS net debt: between €150 million and €250 million by year-end
Ubisoft also provided an early indicator ahead of its February 12 update, pointing to an estimated Q3 net bookings figure of around €330 million, tied to partnerships and a strong back catalogue performance.
The Bigger Picture for Ubisoft
This is one of the most significant shakeups Ubisoft has announced in years. The company is moving away from the old approach and putting its focus on fewer projects, tighter accountability, and longer development time where needed.
For you, the immediate impact is pretty simple. Expect fewer releases in the short term, more movement behind the scenes, and a clearer spotlight on Ubisoft’s biggest brands. Whether this reset leads to better games depends on how well these Creative Houses can deliver once the next wave of projects starts to surface.
Either way, Ubisoft is placing a huge bet on change, and the next couple of years will show whether it actually gets the turnaround it is aiming for.
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