Nintendo President Discusses Nintendo Switch 2 Supply, Pricing, Games, and Media Plans

Nintendo president Shuntaro Furukawa speaking during an interview with the Nintendo logo beside him
Nintendo president Shuntaro Furukawa discussing the company’s plans during a recent interview.

By Jon Scarr

Nintendo president Shuntaro Furukawa has shared new insight into Nintendo’s hardware, software, and broader entertainment strategy following an exclusive interview with Japan’s Kyoto Shimbun.

While the full interview is paywalled, highlights were summarized publicly by Nintendo Patents Watch on BlueSky. The comments touch on Nintendo Switch 2 supply, pricing considerations, long-term software plans, and how Nintendo is thinking about movies, anime, and the Nintendo Museum.

Nintendo Switch 2 supply is improving outside Japan

According to Furukawa, global supply for Nintendo Switch 2 has largely stabilized, with Japan being the main exception. He indicated that demand there remains high and may take additional time to fully meet, even as the overall situation improves.

Nintendo also addressed concerns around component costs, stating that parts are procured based on the company’s medium- to long-term planning. Furukawa said current memory prices have no immediate impact on Nintendo’s financial performance, while adding that the situation still needs to be monitored closely.

When asked about the possibility of price increases, Furukawa declined to speculate, saying he cannot comment on hypotheticals.

Nintendo wants Switch 2 hardware to feel accessible

Furukawa described Nintendo’s goal for the Nintendo Switch 2 hardware as being accommodating and flexible, with an emphasis on helping both first-party and third-party developers realize their ideas.

He also spoke about accessibility more broadly, noting that some people pick up their first console later in life. Nintendo wants the system to feel approachable for those players as well, reinforcing the company’s focus on lowering barriers to entry.

More software strength from 2026 onward

On the software side, Furukawa said Nintendo plans to further enhance its offerings from 2026 onward. That includes new entries in popular series that fans are waiting for, as well as completely new software.

No specific titles were named, but the comments point to a mix of familiar franchises and new projects as the platform’s lineup continues to take shape.

Movies, Zelda film updates, and anime interest

Furukawa also touched on Nintendo’s expanding entertainment plans. He said Nintendo wants to build excitement leading up to the next Super Mario movie, and that information regarding the Zelda film will be released gradually.

He added that Nintendo’s main objective with movies isn’t short-term profit, but character exposure. Over time, Nintendo would like to establish a system that supports more film releases beyond these current projects.

On the topic of anime, Furukawa said reaching that point would be challenging, but left the door open if Nintendo can create works that feel uniquely Nintendo.

Nintendo Museum passes 500,000 visitors

Furukawa said the Nintendo Museum has received 500,000 visitors in its first year since opening, with many visitors coming from overseas. Nintendo hopes to add more features going forward, and the lottery system for tickets will continue.

A long-term approach to creativity

Furukawa also stressed the importance of building a strong financial foundation. In his view, that stability helps ensure employees can take the time needed to refine their work until they’re satisfied, without being pressured by short-term business results.


About the author

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Jon Scarr

4ScarrsGaming Owner / Operator & Editor-in-Chief

Jon covers video game news, reviews, industry shifts, cloud gaming, plus movies, TV, and toys, with an eye on how entertainment fits into everyday life.

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