New Super Mario Ichiban Kuji Is Rolling Out in Japan Now

Super Mario Ichiban Kuji promotional artwork showing Mario, Luigi, Peach, Daisy, Rosalina, Donkey Kong, Bowser, Yoshi, and Toad standing together in front of Peach’s Castle.

By Jon Scarr

The newest Super Mario Ichiban Kuji is starting to show up in shops across Japan, and it feels like a fun one for collectors. Every new Kuji drop brings a different mix of prizes, but this lineup leans into classic Mario vibes with plushes, themed items, and small collectibles you can actually use. It is based on the “Always Together Mario and Friends” theme, so you get a lot of familiar faces all packed into one set.

The timing also makes it easy for fans visiting Japan near the end of the month to find it. It is priced at 750 yen per draw, and participating stores include Seven-Eleven locations, Ito-Yokado, and the Nintendo Tokyo, Osaka, Kyoto, and Fukuoka stores. I always like when the Kuji sets feel approachable, and this one hits that spot since everything fits the Mario look without going overboard. If you enjoy Mario merch or just like a good draw, this lineup has a little variety built in.

Below is a full look at every prize in this Super Mario Ichiban Kuji 2025 set. The Double Chance reward is pretty solid too.

Collection of Super Mario Ichiban Kuji prizes displayed on a couch and table, including Mario and Yoshi plushes, a blanket with Mario and Luigi artwork, Toad tissue case, drawstring bags, themed plates, glasses, zipper bags, and small towels.

Prize Lineup for Super Mario Ichiban Kuji 2025

The highlight is the A Prize, a talking Mario plush with a Super Star. It stands about 32 cm and plays five familiar voice lines. You tap the belly to trigger each one. Hearing the invincibility music again gave me a quick flash of old-school Mario, which made me smile.

The B Prize is a Toad tissue case. It is around 24 cm and has Toad sitting on the box in a cute way that makes it more than just a holder. It feels like something you might put on a shelf even if you are not using it.

The C Prize is a blanket with a storage pocket. It is about 90 cm and shows Mario and friends popping out of a warp pipe. It has that playful Mario look you see in new artwork.

The D Prize offers four different glasses. Each one features Mario scenes. They are about 8 cm tall, and you can choose the one you prefer.

The E Prize lets you pick from six different drawstring bags or towels. The bags use Peach and Rosalina dress designs. The towels show Mario, Luigi, Yoshi, Bowser outfits or a silhouette pattern. The bags are about 21 cm and the towels are about 23 cm.

The F Prize is a set of small plates shaped like Mario items. There are five designs in total, and you can choose the one you like. Each plate is about 8 cm.

The G Prize is a set of zipper bags. There are six sets to choose from, and each one contains five bags. They measure around 15 to 18 cm, depending on the design. Some packs include five of the same print.

The Last Prize is a Yoshi plush holding a Yoshi egg. It is about 29 cm and looks great as a companion to the A Prize Mario plush. You get it by pulling the final ticket at the store.

Mario and Yoshi Double Chance Reward

There is also a Double Chance campaign running until the end of February 2026. It offers a bundle that includes the talking Mario plush and the Yoshi plush from the Last Prize slot. Only fifty sets are available between in-store and online entries. This combination feels like a strong bonus since it pairs the two main plushes in one shot.

You enter through LINE during the campaign window. Some collectors treat the Double Chance as a longshot, but it is always worth a try. Getting both plushes together would make a nice display.

Closing Thoughts

The Super Mario Ichiban Kuji 2025 lineup is rolling out at a nice time for fans who enjoy collecting small Mario-themed items. I like how the set mixes simple home goods with plushes that feel like the main draw. The Mario plush with voice lines adds a fun detail, and the Yoshi plush matches it well. The rest of the prizes cover everything from towels to plates, which gives the lineup that classic Ichiban mix.

It also helps that this drop is easy to explain since every prize ties back to Mario and friends. If you collect Mario merch, you will probably find at least one thing here that fits your shelf. If you like practical items, the bags, towels, and plates give you a few quick picks. And if you enjoy taking a chance at a big plush, the Last Prize Yoshi is a strong closer.

Are you planning to try your luck with this Super Mario Ichiban Kuji 2025 set? Or are you hoping to land the Mario and Yoshi Double Chance combo?