Earlier today, Atari revealed a commemorative 50th Anniversary logo that celebrates the five decades since Atari launched the modern video game industry. The new commemorative logo incorporates Atari’s iconic “Fuji,” which will continue to serve as the primary Atari brandmark and has been named the “GoldSchool Sunnyvale” logo as a tribute to the legendary original Atari internal design studio, based in Sunnyvale, California, and also to acknowledge the "golden anniversary" of the games industry Atari helped launch.
The new Atari 50th Anniversary logo, and future creative variants, will be used across marketing communications, on games, and on first-party and licensed products through the end of the 2022 golden anniversary year. Atari will celebrate its official anniversary on June 27, 2022, 50 years since the date the company was originally incorporated.
As part of the roll-out of Atari’s 50th Anniversary celebration, Atari has released a limited supply of t-shirts featuring the GoldSchool Sunnyvale logo. The t-shirts are available for sale on Atari’s website and can be purchased in limited-edition Atari VCS anniversary bundles on AtariVCS.com.
Additional anniversary announcements, including new multi-platform game titles, such as Atari’s upcoming Food Fight remake, and major licensing collaborations will be made in the coming year. Atari began ramping up for the 50th Anniversary with the launch of the Atari VCS Videogame Computer System this past June, and the launch of the Recharged game series for PC and console, which updates classic Atari games for modern players and hardware.
Atari will release a 50th Anniversary Games Collection in 2022 that includes remasters of seminal Atari classics along with supplemental content that explores the origins of the titles and their impact on the videogame industry.
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