4Scarrs Gaming: Nintendo Switch Midnight Launch Event in Toronto

By Jon Scarr

Nintendo’s hybrid console launched worldwide with huge fanfare, and I had the chance to attend the official Canadian Nintendo Switch launch event at EB Games’ flagship location at Yonge–Dundas in Toronto.

Fans began lining up as early as 4 p.m., nearly eight hours before the midnight release, eager to be among the first to get their hands on Nintendo’s new system.

In the final hour before launch, Stranger Things star and Nintendo fan Finn Wolfhard appeared alongside Mario to help celebrate the moment. Despite the cold weather, the store quickly filled with fans, with the line stretching out the door and down Yonge Street.

The crowd was buzzing with excitement as fans met Mario, took photos, and took part in Nintendo trivia contests. Posters, Nintendo Switch bags, and collectible pins were handed out to those waiting in line.

As the countdown hit zero, Mario and Finn helped cut the ribbon to officially launch the Nintendo Switch. The Legend of Zelda: Breath of the Wild was easily the most in-demand title of the night, with nearly every new console owner picking up a copy. 1-2-Switch also proved popular among early adopters.

It was clear from the atmosphere alone that Nintendo had something special on its hands. The Switch launched with momentum, strong software, and a level of excitement that signaled a major turning point for the company.

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